Privacy Policy

Castle Rock Zip Line Tours, Inc., doing business as The EDGE Ziplines & Adventures (“The EDGE”, “we”, “us”), runs the adventure park at 1375 W Plum Creek Pkwy, Castle Rock, CO 80109, and this website, theedgezip.com. This policy covers our website, online bookings and gift purchases, the waivers our guests sign, and the emails we send. Questions are welcome: email zip@theedgezip.com or call (720) 733-9477.

Bookings and payments

When you book an activity, party or season pass, we collect your name, email address, phone number and the details of your booking (activities, date, time, guests, add-ons and any promo code). For a birthday party we also ask for the birthday child’s name and any notes you add. Bookings are held in our booking system, Ventrata. We save your contact details as you type them at checkout, so we can reach you if something goes wrong with your booking or payment.

Payments are processed by Adyen. You enter your card in Adyen’s secure payment fields, or use a digital wallet such as Apple Pay, so your card number never reaches our servers. If you pay a deposit, your card is saved securely so the balance can be charged on your visit date.

Gift purchases

For a gift certificate, we collect your name and email, each recipient’s name and email (unless the gift is sent to you), any gift message and the amount, to create the gift code, email the certificate and send your receipt.

Waivers

Every participant signs our waiver through Smartwaiver, which collects names, dates of birth, contact details (email, phone and address) and a signature. A parent or guardian signs for anyone under 18 and enters the child’s details. You can tick a box on the waiver to hear from us; it is never ticked for you.

Messages, inquiries and chat

Our contact and group inquiry forms collect your name, email, phone, message and details such as group size and date, plus how you found our site that visit: the page you landed on, the site that sent you, and any campaign tags or ad click IDs in the link. If you use the chat on our website, what you type goes to our chat service, which uses an AI model from Anthropic to write replies; conversations are stored so our team can follow up. Please don’t share card numbers in chat.

Email sign-ups

If you sign up on our website for our $10-off offer, or tick the marketing box on your waiver, we add your email address to our mailing list.

Photos

Our photographers take photos during activities, which you can view and buy in our photo store, run by PicThrive.

Collected automatically

When you visit, our hosting provider and the tools below receive your IP address, browser and device type, the pages you view, the site that referred you, and what you do on our pages, such as clicks and booking steps.

Our own cookies and browser storage keep the site working: they hold your basket and checkout details for up to 24 hours so a reload doesn’t lose your booking, and can remember the language you chose. The rest belong to these analytics and advertising companies, which also use what they collect under their own privacy policies:

• Google Analytics measures how the site is used. After you book, we give it a coded (hashed) version of your email address as a user ID, kept in your browser for up to 13 months, so it can recognize your return visits.
• Google Ads, Meta Pixel (Facebook and Instagram), TikTok Pixel and Microsoft Advertising (Bing) measure which ads lead to visits, bookings and inquiries, and let these companies show our ads to people who have visited our site.
• Microsoft Clarity makes session recordings and heat maps of how visitors use our pages, so we can fix problems. Form fields that hold personal details are masked, and Clarity cannot see Adyen’s card fields.
• Vercel Web Analytics and Speed Insights count page views and measure page speed.

The Google map on our Contact page and our YouTube videos may set Google’s own cookies when they load.

Matching bookings to ads. When you pay for a booking or pass, or send us a group or event inquiry, our pages pass your email, phone number and name to the Google, Meta and TikTok tags. The tags turn them into a one-way code (a hash) in your browser before sending, and each company uses it to match your booking or inquiry to an ad you saw. We may also report a purchase to Google Analytics and Meta from our server, with the booking reference, the amount and, for Meta, your hashed email and phone.

• To take and manage your bookings, payments and gift certificates, and to deliver gift codes.
• To keep participants safe, run activities and keep waiver records.
• To answer your messages and contact you about your visit, for example if weather affects it.
• If you start a booking and don’t finish, to send you one reminder email, which may include a discount.
• To send marketing emails if you’ve agreed to receive them.
• To understand how our site is used and to fix problems.
• For advertising, as explained in the next section.
• To prevent fraud and abuse, and to keep the business records the law requires.

We use personal information for advertising in three ways:

• Showing ads to past visitors. The ad tags above let Google, Meta, TikTok and Microsoft show our ads to people who have visited our website.
• Customer lists. If you’ve agreed to hear from us, for example by ticking the marketing box on your waiver, we may upload your email, phone number, name and ZIP code to Meta (Custom Audiences) and Google (Customer Match). The details are hashed before they are matched. The platforms use the list to show you our ads, or leave you out of ads that don’t apply to you, and to find people with similar interests (lookalike audiences). If you signed a waiver for a child, we may use that to show you family offers. Only your own details are uploaded, never your child’s.
• Measuring results. We use the matching described above to learn which ads lead to bookings.

Colorado law calls this kind of advertising “targeted advertising”, and you can opt out of it. See Your choices and rights.

We do not sell your personal information for money. We share it only as described in this policy:

• Service providers that run parts of our business for us: Ventrata (bookings and gift certificates), Adyen (payments), Smartwaiver (waivers), Vercel (website hosting and storage), Resend (sending our emails), Mailchimp (our mailing list), PicThrive (our photo store), and our chat service, hosted on Render and Supabase, which uses Anthropic’s AI model.
• Advertising and analytics partners: Google, Meta, TikTok and Microsoft, as described above, and companies that help us run and measure our advertising.
• When the law requires it, or when we need to protect the safety, rights or property of our guests, our team or the public.

Marketing emails

Every marketing email has an unsubscribe link, or you can email zip@theedgezip.com and ask us to stop. You’ll still get booking confirmations and replies to your messages.

Opting out of targeted advertising

Email zip@theedgezip.com with “Opt out of targeted advertising” and the email and phone number you used with us, and we’ll leave you out of the customer lists we share with advertising platforms. The ad tags on our website run in your browser, so please also use the settings below to stop those companies using your visits for ads.

Ad and device settings

• Google: My Ad Center and the Google Analytics opt-out add-on
• Meta: Ad preferences
• TikTok: Settings and privacy → Ads, in the TikTok app
• Microsoft: Ad settings
• Many companies at once: YourAdChoices and the NAI opt-out
• Your phone: limit ad tracking or reset your advertising ID in your iPhone or Android privacy settings
• Your browser: block or delete cookies and site data

Browser signals. Our website doesn’t currently respond to Global Privacy Control or “Do Not Track” signals. To opt out, use the options above.

Access, correction and deletion

You can ask us to confirm whether we hold personal information about you, and to give you a copy, correct it or delete it. Colorado residents have these rights under the Colorado Privacy Act, as well as the right to opt out of targeted advertising. To make a request, email zip@theedgezip.com or call (720) 733-9477. We may need to confirm it’s you, for example by writing to the email address on your booking, and we aim to respond within 45 days. We may need to keep some records, such as signed waivers, where the law requires.

Appeals

If we decline your request, we’ll tell you why. To appeal, email zip@theedgezip.com with “Privacy appeal” in the subject; we’ll respond in writing within 45 days. If you’re still not satisfied, you can contact the Colorado Attorney General.

Our website is not directed to children under 13, and we don’t knowingly collect personal information online from children under 13. Information about children comes from a parent or guardian, on the waiver or as a birthday child’s name, and we use it only for safety, running the activity and our records. A child’s details are never used for advertising or included in a list shared with an advertising platform. The only link to advertising is the one described under “Customer lists”: a parent or guardian who agreed to hear from us may be shown family offers, using the adult’s own details only. If you think a child has given us personal information online, email zip@theedgezip.com and we’ll delete it.

We keep personal information only as long as we need it for the purposes in this policy, including waiver, booking and payment records kept for legal, insurance and accounting reasons. For example:

• Contact details saved during checkout are deleted from our website’s records after 30 days, whether or not you book. Completed bookings stay in our booking system.
• Our website’s operations log is kept for 90 days, with guests’ names, emails and phone numbers removed.
• The Google Analytics user ID in your browser expires 13 months after the booking that set it.
• If you unsubscribe, we keep a record so we can keep honoring it.

Our website uses encrypted connections (HTTPS), card details go into Adyen’s secure fields rather than our servers, and we remove contact details from our operations log. No way of sending or storing information is completely secure, but we work to protect what you share with us.

We may update this policy as our park and website change. We’ll post the new version here and update the effective date at the top.

Questions or requests about your information? Email zip@theedgezip.com, call (720) 733-9477, or write to The EDGE Ziplines & Adventures, 1375 W Plum Creek Pkwy, Castle Rock, CO 80109.